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????中國茶葉出口貿(mào)易的問題分析及對策研究

摘要：中國是世界上茶葉種植面積大、茶樹品種豐富,茶葉種類齊全的國家，這為中國進(jìn)行國際茶葉出口貿(mào)易提供了堅實的基礎(chǔ)和廣闊的空間?？赡壳埃袊枞~出口量不升反降；出口僅以綠茶為主。紅茶、茉莉茶、普洱茶及特種茶的出口量相對較少，茶葉出口的價格持續(xù)下降等問題皆使得中國茶葉出口的形勢不容樂觀。經(jīng)分析可見：制約中國茶葉出口的主要因素有: “綠色壁壘”的制約；茶葉生產(chǎn)企業(yè)規(guī)模小，缺少世界知名品牌；中國茶葉的產(chǎn)業(yè)結(jié)構(gòu)不合理，管理失控，經(jīng)營秩序混亂。本文通過對中國茶葉出口現(xiàn)狀進(jìn)行分析，找出制約中國茶葉出口增長的影響因素，并提出發(fā)展中國茶葉出口貿(mào)易的幾點建議和對策，即：提高茶葉從業(yè)人員的素質(zhì)；制定與國際接軌的標(biāo)準(zhǔn)，打造茶葉生產(chǎn)企業(yè)的“航母”，強化國際營銷的方式等等。旨在為中國茶葉更好地發(fā)展，走向世界提供理論依據(jù)并希望能對實踐起到指導(dǎo)作用。

關(guān)鍵詞： 茶葉出口；質(zhì)量； 現(xiàn)狀； 對策

Problems In China's Tea Exports And Strategy

Abstract：China is the world's largest tea growing area which for the international tea exports to China to provide a solid foundation and broad space.

In advance of global agricultural trade liberalization process, the Chinese tea export trade is also becoming increasingly apparent dilemma. The main constraints come from national and international levels. From the domestic factor, lack of innovation in China tea, weak market competition. Lack of pesticide residue limits, tea production enterprises can not provide technical reference for the supervision of the tea production has no basis. Meanwhile, China's pesticide varieties update faster, but the standard update rate lag, making the standard out of line with actual production, exports of tea in pesticides often appears excessive and adversely affect tea exports smoothly.

?? And from the international factor, China's accession to the WTO, the major tea importing countries export frequently technical barriers blocking and anti-dumping charges. Tea exports face international market is not optimistic. Through strategic development and industrial development of China's tea export enterprises can proactively adapt to changes in the international market, purchasing patterns, and improving their competitiveness and expand exports of tea.

Key Words：Tea exports； Quality ；Status quo； Countermeasure